News

Platinum Driveline USA, Names Chris Habel, Vice-President – Sales & Marketing

Platinum Driveline, Inc., a premium supplier of automotive clutch kits and other driveline products, has appointed Chris Habel to the position of Vice-President – Sales & Marketing.

In this role, Habel will be responsible for all customer facing and channel strategy functions for Platinum Driveline USA including sales team leadership, new business development, and driving revenue across all markets in the United States. Prior to joining Platinum, Habel served as the director of marketing and product development for Walker Products, Inc., a leading manufacturer of fuel delivery, emissions controls, and engine management devices. And prior to that he held positions in purchasing, sales, and product development for AMS Automotive, another supplier of clutch and driveline components. Habel brings more than 23 years of sales and product experience to Platinum Driveline.

Commenting on Habel’s appointment, Platinum’s President and CEO, Robert Insalaco said, “We are very excited to have Chris join the Platinum team. His work ethic and enthusiasm coupled with his skill set and knowledge of the industry are invaluable as we continue to expand our business in North America”.




Platinum Driveline USA Names Michael Mancini, Directorof Business Development

Platinum Driveline USA is pleased to announce the appointment of Michael Mancini as Director of Business Development.

Mancini will be responsible for identifying new business opportunities to continue the growth of Platinum Driveline. In addition, he will work directly with program distribution groups along with key accounts and prospects.

Mancini joins Platinum Driveline with over 35 years of sales and sales management experience in the automotive aftermarket, most recently as National Sales Manager of Onix Automotive and previously as Regional Sales Manager of AMS Automotive. Michael proudly served in the U.S. Navy and resides near Toledo, OH.

“Michael brings a wealth of automotive aftermarket experience and he’s a proven performer when it comes to business development. He will be a tremendous asset for us as we look forward to the next chapter of growth,” says Robert Insalaco, CEO of Platinum Driveline.

Mancini can be reached via phone at 419.345.7863 or email at michael@platinumdriveline.com

About Platinum Driveline Platinum Driveline is a supplier of premium automotive clutch kits and other driveline components throughout North America. Our products are sourced from the world's most reputable automotive parts manufacturers and assembled at our facility in Eureka, MO. For more information about Platinum Driveline, visit www.platinumdriveline.com.



PLATINUM DRIVELINE AND AUTOMOTIVE PARTS ASSOCIATES TEAM UP!

January 2, 2018, St. Louis, MO – Automotive Parts Associates, Inc. (APA) has partnered with Platinum Driveline as an approved vendor. All the members of the APA will now benefit from the extensive products Platinum Driveline offers in the automotive aftermarket of clutch kits, flywheels and hydraulics.

The technology, customer service and quality offered by Platinum Driveline allows the APA group members an opportunity to work with a vendor that understands the ever-changing automotive aftermarket. Platinum offers an array of fitments along with hard to find clutch kits for the APA’s customer base.

“APA Headquarters is pleased to announce we now have an approved vendor program with Platinum Driveline. With the addition of Platinum Driveline, our members now have a great program with a great company to add to their product offerings, “said Paul Brokaw, AAP, Director of Program Development for Automotive Parts Associates.

Automotive Parts Associates, Inc. (APA) is member owned cooperative made up of over 70 independent warehouse distributors. APA’s members have over 400 locations throughout the United States and Canada. Its members’ distribution centers offer a wide array of national brand product lines along with APA’s Professionals’ Choice private brand products.

“Platinum is very excited about the partnership established between Automotive Parts Associates, Inc. and Platinum Driveline,” said Robert Insalaco, President of Platinum Driveline. He continued, “We see a great opportunity for APA group members and ourselves to bring the extensive Platinum product line to their respected areas of distribution.”

Platinum Driveline is a major supplier of premium automotive clutch kits, lift supports and manual transmission products throughout North America.

If you’d like to learn more about Platinum Driveline, please contact us 314-678-9310 or visit the company website at www.platinumdriveline.com.



PLATINUM DRIVELINE INCREASES ONLINE PRESENCE!

December 13, 2016, St. Louis, MO – Platinum Driveline’s E-catalogs are now available on Vertical Development’s www.ShowMeTheParts.com and WHI’s www.nexcat.com and www.nexpart.com to make finding the correct manual transmission parts (clutch kits, flywheels, hydraulics) and gas filled lift supports much simpler.

Through these partnerships, Platinum’s customers now can research fitments online to assist them in reducing time spent looking up parts and avoid mistakes.

“Platinum Driveline is now beginning to increase our online presence via lookup functionality through our partnership with these two well-known and respected automotive aftermarket leaders in e-catalog management. We have spent time building Platinum’s infrastructure to support our customer base and this is just the next of many strategic changes Platinum will be implementing over the next year and beyond. We continuously strive to improve the business in line with our long-term strategy,” said Robert Insalaco CEO of Platinum Driveline, Inc.

Platinum Driveline (www.platinumdriveline.com) is a major supplier of premium automotive clutch kits, flywheels, hydraulics, manual transmission products and gas charged lift supports throughout North America.


PLATINUM DRIVELINE OPENS NEW DISTRIBUTION CENTER AND SALES OFFICE IN MEXICO

January 31, 2018, St. Louis, MO – Platinum Driveline, a leading supplier in the aftermarket industry of manual transmission products, is pleased to announce its subsidiary, Platinum Driveline-Mexico has successfully opened a distribution center and sales office in Queretaro City, Mexico. The opening coincides with a collaborative partnership with Seire starting in 2018.

The executive team for this partnership includes Robert Insalaco along with Jose Carlos Flores and Armando Flores, principal owners of Seire.

“This is such a meaningful step for Platinum Driveline, “says CEO Robert Insalaco. “As Platinum grows it is important we take advantage of opportunities such as this to help further Platinum’s North American presence. This new division will help accomplish that in the rapidly growing market of Mexico.”

“Our customers have come to appreciate Seire for our commitment to quality and service in support of their business,” says Armando Flores, Managing Director. “With the opening of Platinum Driveline-Mexico, we have taken an important stride toward further expanding our market presence in the important growth markets of Latin America.”

“We pride ourselves on adapting to market demands”, says Jose Carlos Flores, Managing Partner. “With our planning and research over the past two years, this new partnership sets that plan in motion.”

Platinum Driveline is a major supplier of premium automotive clutch kits, lift supports and manual transmission products throughout North America.

Seire is the exclusive distributor of FTE Automotive, SIA Autoparts, LPR, and Kuruma Autoparts in Mexico.

MEXICO HEADQUARTERS: Calle 1 No. 310, Nave 4, Palmares Industrial Complex, Jurica Industrial Park. Querétaro, QRO. CP 76100. Mexico (Phone: +52 442 674 3555)



PLATINUM DRIVELINE WELCOMES BUSINESS OPERATIONS COORDINATOR!

May 2, 2017, St. Louis, MO – Platinum Driveline is proud to announce and welcome Michelle Barbeau as the company’s Business Operations Coordinator. Barbeau will be responsible for accounting, administrative and financial reporting support.

Barbeau comes to Platinum Driveline with 12+ years’ experience from varying roles within B2B, retail and wholesale manufacturing industries. Additionally, her bilingual speaking skills in Spanish will add to Platinum’s continuing commitment to support minority business owners and their staff.

Located at Platinum’s new St. Louis, MO headquarters, Barbeau will report to Platinum Driveline CEO, Robert Insalaco. “Michelle’s broad business knowledge and diverse skill set are key additions to our customer centric focus as an aftermarket leader.” said Insalaco.

Platinum Driveline is a major supplier of premium automotive clutch kits, lift supports and manual transmission products throughout North America.


PLATINUM DRIVELINE ANNOUNCES MOVE TO NEW HEADQUARTERS!

April 28 2017, St. Louis, MO – Platinum Driveline, an aftermarket distributor of manual transmission products, is pleased to announce it has moved to new facilities.

The move has been coming for a while as the company has experienced significant growth in the past few years. The new facility is not far from the old – just 10 minutes from its previous location, but will better support the company’s expanding strategic plans. The office/warehouse complex includes over 200,000 cubic feet of warehousing and 2,000 square feet of office space.

The team had watched with anticipation as the interior build-out began to take shape. The bigger space facilitates the expanding product development, operations and warehousing groups providing an environment better suited for collaboration and customer support. While maintaining a cost-conscious approach, Platinum designed the space to look modern, comfortable and inviting for its employees, partners and customers.

“The move is an exciting development for Platinum,” noted Robert Insalaco, CEO of Platinum Driveline. “Growth has been steady and strong, and the new facility will provide the space to expand our team as needed, so we can continue to enable our customer’s success.”

The new address is: Platinum Driveline 116 Workman Court Eureka, MO 63025

Platinum Driveline is a major supplier of premium automotive clutch kits, lift supports and manual transmission products throughout North America.

If you’d like to learn more about Platinum Driveline, please contact us 314-678-9310 or visit the company website at www.platinumdriveline.com.


PLATINUM DRIVELINE ADDS ELECTRONIC CATALOGING!

November 22, 2016, St. Louis, MO – Platinum Driveline, Inc. has now integrated “ShowMeTheParts” cataloging into Platinum Driveline’s website to make finding the right clutch parts and gas filled lift supports a little simpler.

Through this upgrade, Platinum’s customers now can research fitments online to assist them in reducing time spent looking up parts and avoid mistakes.

“Platinum Driveline is very excited to share the new lookup functionality through our website powered by Vertical Development’s ShowMeTheParts. We upgraded our website with our customers always at the forefront of our mind. We continuously strive to partner with our customers to create a more efficient experience with Platinum Driveline,” said Robert Insalaco, CEO of Platinum Driveline, Inc.

Platinum Driveline (www.platinumdriveline.com) is a major supplier of premium automotive clutch kits, flywheels, hydraulics, manual transmission products and gas charged lift supports throughout North America.

Platinum Driveline acquires Global Parts Source

Eureka, MO - March 25, 2021 Platinum Driveline with companies in Eureka, Missouri and Queretaro, Mexico announces the acquisition of Global Parts Source of Holland, Michigan. Global Parts Source is a leading distributor of FTE Clutch Hydraulic parts and components.

Robert Insalaco, president and principal owner of Platinum Driveline announced today, “The acquisition of Global Parts Source along with their customer base, positions Platinum Driveline for accelerated growth in the coming months and years. Further, the purchase of GPS expands our already growing global footprint.

Dave Callari and Steve Bearden, President and Vice President of Global Parts Source want to thank all of their customers that have supported them over the years and assure them this acquisition will guarantee the long-term viability of the Global Parts Source clutch hydraulic program for many years to come.

About Platinum Driveline Platinum Driveline is a premier supplier of premium automotive clutch kits and other driveline components throughout North America, in addition to being a strategic distribution partner for Stabilus North America, the leading OEM manufacturer of gas and electromechanical lift supports. Our products are sourced from the world's most reputable automotive parts manufacturers and assembled at our facility in Eureka, MO. For more information about Platinum Driveline, visit www.platinumdriveline.com.

Platinum Driveline Named Distributor for Miba Frictec

Platinum Driveline USA, Inc. has been named the exclusive distributor for Miba Frictec GmbH’s pressed sinter clutch components, throughout the US and Canada. Given today’s dynamic clutch designs, changes in friction technology have come a long way and now deliver improved wear rates while also providing smoother engagement. Leading these changes has been Miba Frictec GmbH, a manufacturer of sinter friction materials, Platinum Driveline said. Founded in 1927 and headquartered in Austria, Miba has become a major OE producer of friction material for the automotive, industrial, renewable energy, and agricultural markets. The change is expected to increase Miba’s friction material presence in the USA/Canadian aftermarket.

“We are thrilled with Miba’s decision to select us to carry-on the distribution of their brand,” said Robert Insalaco, president and owner of Platinum Driveline. “Being involved with Miba since the late 80’s as General Manager of AMS Automotive, and seeing where their brand has evolved to today, underscores Platinum’s commitment to carry, distribute and add value to premium products.” Georg Marzendorfer, business unit manager for Miba Frictec added: “We are well familiar with the Platinum Driveline team, and they are a perfect fit for us. Platinum Driveline is a well-respected provider to the United States aftermarket, we are confident that they will do a great job for us.” Moving forward, Platinum and Miba are focused on making the correct mix of products readily available at a competitive price from Platinum’s distribution center in Eureka, MO, the company said. Platinum is targeting the first week of November to have sufficient inventory levels in place to offer 90% or better order fill rates on Miba.

Platinum Energy LLC is also the exclusive distributor of Miba brake friction for the wind turbine business in North America.

Platinum Driveline, Delphi Announce Strategic Partnership

Delphi Technologies Aftermarket and Platinum Driveline Companies, a worldwide distributor of automotive aftermarket products, have announced their plans to work together via Platinum Driveline operations located in Queretaro, Mexico. The relationship is expected to increase the growing presence of the Delphi brand within the Mexican automotive aftermarket, the company said.

A full “rollout” of the product lines will be provided at the upcoming Expo Rujac in Guadalajara at the Platinum Driveline booth, 1490. While Platinum has access and intends to distribute all Delphi product lines, the initial emphasis will be on chassis, to ensure quality service to customers, Delphi said. “We are excited to have the Platinum team distribute the Delphi program,” said Enrique Velazquez, country director for Delphi Technologies IAM. “The Platinum Driveline team is very well-respected in our industry has a presence in every state in Mexico, and they have decades of experience. It’s a great fit for Delphi.”

“Adding the Delphi-branded programs allow us to diversify our product offering and add tremendous credibility to our commitment of only offering the highest quality products,” said Robert Insalaco, president of Platinum Driveline USA and Mexico. “Delphi is the best. We are extremely excited for this opportunity.”